GBC Motorsports will return as the title sponsor of the GBC Motorsports Heartland Challenge, an ATV and UTV endurance race held annually in Carlisle, Iowa. The 9th Annual Heartland Challenge is slated for August 19-20, 2016.

“We’re very excited to continue as the title sponsor of the Heartland Challenge,” said GBC Motorsports’ Kory Ellis. “Year after year this event brings people together from across the country to not only compete with one another, but also enjoy a weekend of family fun and camaraderie. We’re looking forward to making 2016 the biggest and best Heartland Challenge yet!”

The GBC Motorsports Heartland Challenge draws competitors and spectators alike from across the country to compete for cash payouts and a year’s worth of bragging rights. In 2015 more than 150 teams from 27 different states, Canada, Mexico and the UK descended on Carlisle, Iowa for the 4-hour UTV Challenge, 3-hour Youth ATV Challenge and the 10-hour Adult ATV Challenge.

The 2016 GBC Motorsports Heartland Challenge promises to be another must for ATV and UTV racers and fans alike, so mark your calendars for August 19-20. More information including early-bird registration to come in Spring 2016.

To learn more about GBC’s lineup of ATV and UTV tires, please visitwww.GBCMotorsports.com. Follow us on Facebook, Twitter and Instagram for more racing updates.