DAYTONA BEACH, Fla. (March 5, 2019) – American Flat Track (AFT) is proud to confirm that Cycle Gear has expanded its sponsorship of of the world’s fastest growing two-wheeled motorsport for 2019. The Official Motorcycle Retailer of American Flat Track will sponsor additional events in 2019 and ramp up its support of the series at its retail stores across the country.

As America’s largest retailer of motorcycle parts and apparel with over 140 stores in 35 states, Cycle Gear and its staff of knowledgeable professionals are the perfect ambassadors to communicate the exciting action of American Flat Track to its customer base of avid motorcycle enthusiasts. As it did in 2018, Cycle Gear will continue to provide fans with a means of purchasing race tickets for key events at select brick-and-mortar locations, while also initiating a widespread digital outreach campaign.

“We are delighted to be extending our partnership with Cycle Gear,” said Michael Lock, CEO of American Flat Track. ”They are the leading retailer in the USA for apparel, safety gear and motorcycle accessories and we welcome their support for America’s fastest-growing motorcycle sport.”

As in previous years, Cycle Gear will present various promotional events leading up to select AFT rounds including bike nights, pre-race parties, and giveaway opportunities- even a chance to obtain race day tickets. American Flat Track will again be featured as a contributing sponsor at each bike night while assisting in the in-store giveaways and the promotion of the series at www.cyclegear.com.

In addition to its series sponsorship, Cycle Gear is committed as a presenting sponsor of both the Atlanta Short Track on March 23 and the Law Tigers Legendary Sacramento Mile on May 18. Additionally, Cycle Gear will function as an associate event sponsor of the Arizona Super TT on April 27, the So-Cal Half-Mile on May 11 and the finale Meadowlands Mile on September 28.

“Cycle Gear is excited to be the Official Motorcycle Retailer of American Flat Track for a third year,” said Andy Johnson, Senior Director of Business Development for Cycle Gear. “The growth and professionalism of the Series in the last three years has been impressive. The NBCSN and FansChoice.tv live coverage brings the action closer to the fans than ever before, and the exciting bar-to-bar dirt track racing is something you will only find with American Flat Track. We aren’t just proud partners of American Flat Track, we are fans. We can’t wait to see our customers at the races.”

American Flat Track will kick off its highly-anticipated 2019 season with the Bigger, Better, and Faster DAYTONA TT presented by Russ Brown Motorcycle Attorneys under the lights of the Daytona International Speedway on Thursday, March 14, 2019. Tickets start at just $35 online ($45 at the gate) and are available for purchase now at www.americanflattrack.com.

For more information on American Flat Track and the upcoming 2019 season visit www.americanflattrack.com.

Get the latest American Flat Track clothing and merchandise at www.americanflattracker.com.

How to Watch:

NBCSN and FansChoice.tv are the official homes for coverage of American Flat Track. For the 2019 season, NBCSN’s coverage of AFT will air in weekend programming slots within two weeks of each event. Each NBCSN telecast premiere will be followed by a weekday re-air, giving fans a second opportunity catch the action. FansChoice.tv remains a cornerstone of AFT’s digital strategy, providing full-production live streaming coverage from the start of the first practice until the final victory lane celebration at all rounds. Archived live streaming coverage and VOD versions of all NBCSN telecasts will be available on FansChoice.tv following each event at https://www.fanschoice.tv.

About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events at FansChoice.tv and catch all the American Flat Track racing action on NBCSN.

About Cycle Gear:

Cycle Gear® Inc. is the country’s largest retailer of motorcycle parts, apparel and accessories. Since 1974, Cycle Gear’s product selection and superior customer service have catered to the needs of motorcycle enthusiasts. With stores nationwide and an e-commerce website, Cycle Gear provides access and unbeatable prices to riders wherever they are. The Cycle Gear team takes enormous personal pride in offering the “Cycle Gear Difference,” which includes our “30-Day, Best Price Guarantee” as well as easy returns, in-store or online, and no restocking fees, ever. Visit one of over 140 store locations in 36 states, or visit us online at www.cyclegear.com today. 

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