American Flat Track (AFT) is pleased to announce a new partnership for the 2017 season with Cycle Gear as an Associate Sponsor of the premier dirt track racing series.

Cycle Gear will work with AFT in support of marketing and sales efforts throughout the season. America’s largest retailer of motorcycle parts and apparel will provide fans with an additional opportunity to purchase tickets to selected rounds on the expanded 18-race schedule at the various locations throughout the U.S. – the first being in Daytona Beach for the highly anticipated Harley-Davidson DAYTONA TT presented by Politis & Matovina on Thursday, March 16.

“Cycle Gear is an automatic go-to for gear and parts for motorcyclists, coast to coast,” said Michael Lock, CEO of American Flat Track. “We are delighted to announce this partnership as American Flat Track enters an exciting new era. Their endorsement of our sport to their loyal fan base is very welcome.”

Promotional events leading up to select American Flat Track races will include bike nights, pre-race parties and more for fans to win giveaways, including race day tickets. American Flat Track will be featured as a contributing sponsor at each bike night and will also assist in the promotion of the series at Cyclegear.com and in-store giveaways.

“This is a very exciting time to partner with American Flat Track. We have stores in almost every market and our staff and customers love the sport” said Dan Nelson COO of Cycle Gear. “We believe that it is important to have a healthy and growing series and are doing what we can to support it.

Founded in 1974, Cycle Gear is an American retailer of motorcycle parts and apparel that has grown to more than 120 stores in 34 states. Made up of riders and racers, Cycle Gear staffs its stores with knowledgeable professionals to make sure every customer is  happy with their experience whether it is in the store or online.

For more information about Cycle Gear and to find a location nearest you, please visit https://www.cyclegear.com/store-location.

American Flat Track will kick off the 2017 season during Daytona’s Bike Week festivities on Thursday, March 16 with the all-new Harley-Davidson DAYTONA TT presented by Politis and Matovina, built inside the tri-oval at Daytona International Speedway. The DAYTONA TT will mark the dawning of a new era for America’s most historic form of motorcycle racing, and the “World Center of Racing” will serve as the first battleground for the great American war between Harley-Davidson and Indian Motorcycles. Tickets can be purchased at www.daytonainternationalspeedway.com.